Comportamento do consumidor: fatores que influenciam o poder de compra

Eduardo Gomes da Silva Gomes; Deivison Augusto dos Santos Domingues Domingues; Victor Vinícius

doi:10.36560/14420211252

Consumer behavior: factors that influence purchasing power

Authors

Eduardo Gomes da Silva Gomes Universidade Metropolitana de Santos
Deivison Augusto dos Santos Domingues Domingues UniCesumar
Victor Vinícius UniCesumar

DOI:

https://doi.org/10.36560/14420211252

Keywords:

Clientes, Marketing, Varejo.

Abstract

Consumer behavior is not static, that is, it can be changed according to the situation in which it is inserted. Currently, it is possible to find consumers who are influenced at the time of purchase by several variables and motivating factors, which directly interfere in the purchase decision process and consumption habits. This study aims to understand the different factors that influence the purchase process. To this end, the profile of consumers in the retail clothing market in the city of Santos, SP, was analyzed through quantitative, exploratory and descriptive research, with data collection carried out through questionnaires and bibliographic review

References

CHURCHILL JR., et al. Marketing: Criando Valor para os Clientes. SÃ£o Paulo: Saraiva, 2005.

DUAILIBI, R.; SIMONSEN, J. R. H. Criatividade & Marketing. 1 ed. SÃ£o Paulo: Pearson Makron Books, 2005.

ENGEL, J. F.; et al. Comportamento do Consumidor. 8. ed. Rio de Janeiro: Livros TÃ©cnicos e CientÃficos, Editora S.A, 2000.

GIL, A. C. MÃ©todos e TÃ©cnicas de Pesquisa Social. 5 ed. SÃ£o Paulo: Atlas, 2006.

GIL, A.C. Como Elaborar Projetos de Pesquisa. 4 ed. SÃ£o Paulo: Atlas, 2008.

GEPHART, J. R., ROBERT P. Qualitative Research and the Academy of Management Journal. From the Editors. Academy of Management Journal, 2004, Vol. 47, No. 4, 454-462.

GORDON, I. Marketing de Relacionamento. SÃ£o Paulo: Futura, 2001.

HONORATO, G. Conhecendo o Marketing. 1 ed. SÃ£o Paulo: Manole, 2004.

KOTLER, P; KELLER, K. L. AdministraÃ§Ã£o de Marketing. 12 ed. SÃ£o Paulo: Pearson Prentice hall, 2006.

MOWEN, J. C.; MINOR, M. S. Comportamento do Consumidor. 1 ed. SÃ£o Paulo: Prentice Hall, 2006.

PINHEIRO, R. M, et. al. Comportamento do Consumidor e Pesquisa de Mercado. Rio de Janeiro. Ed.: FGV, 2006, p. 21.

RICHARDSON, R. J. et al. Pesquisa Social, MÃ©todos e TÃ©cnicas. 4 ed. SÃ£o Paulo: Atlas, 2017.

ROCHA, L. C. OrientaÃ§Ã£o para Clientes. Rio de JaneiÂ¬ro: Senac Nacional, 2004.

ROESCH, M.A. Projetos de EstÃ¡gio e de Pesquisa em AdministraÃ§Ã£o. 3 ed. SÃ£o Paulo: Atlas, 2006.

SOLOMON, M. R. O Comportamento do Consumidor: Comprando, Possuindo e Sendo. Trad. Lene Belon Ribeiro. 5. ed. Porto Alegre: Bookman, 2008.

SCHIFFMAN, L. G; KANUK, L. L. Comportamento do Consumidor. 9. ed. Rio de Janeiro: LTC, 2009.

Downloads

Artigo completo (PDF) (Português (Brasil))

Published

2020-10-13

How to Cite

Gomes, E. G. da S., Domingues, D. A. dos S. D., & Victor Vinícius. (2020). Consumer behavior: factors that influence purchasing power. Scientific Electronic Archives, 14(4). https://doi.org/10.36560/14420211252

Download Citation

Issue

Vol. 14 No. 4 (2021): Scientific Electronic Archives

Section

Education and Teaching

License

This work is licensed under a Creative Commons Attribution 4.0 International License.

The journal reserves the right to make changes to the original rules, spelling and grammatical order, in order to keep the language of worship default, respecting, however, the style of the authors. The finals will be sent to authors. Articles published are the property of Scientific Electronic Archives magazine, becoming its total or partial reprint, subject to the express authorization of the direction of the journal. The original source of publication should be retained. The originals will not be returned to the authors. Opinions expressed by authors of articles are solely your responsibility.

This journal uses the License Creative Commons Atribuição 4.0 Internacional.